DECA Competitive Events

Competency-based Competitive Events (CBCE)

 
AREA
ABBR
Event Name
Level
 
1
 AAM
*
 Apparel and Accessories Marketing
 
1
 ACT
*
 Accounting Applications
 
1
 ASM
*
 Automotive Services Marketing
 
1
 BSM
*
 Business Services Marketing  
 
1
 FMS
*
 Food Marketing [CHANGE]
 
1
 HLM
*
 Hotel and Lodging Management
 
1
 MMS
*
 Marketing Management  
 
1
 QSRM
*
 Quick Serve Restaurant Management  
 
1
 RFSM
*
 Restaurant and Food Services Management
 
1
 RMS
*
 Retail Merchandising
 
1
 SEM
*
 Sports and Entertainment Marketing
  For guidelines, sample tests and role plays: http://www.deca.org/celisting.html

Management Team Decision-Making Events

 
1
BLMDM
*
 Business Law and Ethics
 
1
 BMDM * Buying and Merchandising Management
 
1
IMDM
*
 Internet Marketing
 
1
FMDM
*
 Financial Analysis
 
1
HMDM
*
 Hospitality Services
 
1
SMDM
*
 Sports & Entertainment Marketing
 
1
TMDM
*
 Travel & Tourism Marketing
  For guidelines, sample test questions and role plays: http://www.deca.org/celisting.html

Marketing Representative Events

 
2
 ADC   Advertising Campaign
 
2
FMP
 Fashion Merchandising Promotion Plan
 
1
TSE
*
 Technical Sales Event
  For guidelines, sample test questions and partial written projects: http://www.deca.org/celisting.html

NJ State Events

 
1
 CS
*
 Customer Service
 
1
 SC
*
 Supermarket Careers

Special Event

 
1
 DQB
*
 DECA Quiz Bowl (May be held on different date. Please check w/NJ Deca Advisor.

Marketing Research Events

  2008 TOPIC

GREEN MARKETING CAMPAIGN

The 2008 topic for each occupational category is the development of a green marketing campaign to improve the business’s/organization’s practices. Participants will choose a business/organization and analyze its operations to identify one to three ways in which the business/organization can improve its environmental impact. Environmental issues should be balanced with primary customer preferences. Research will be both primary and secondary. Participants will then make recommendations for a green marketing campaign for the business/organization.

The following definitions relate specifically to this year’s topic:
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus, green marketing incorporates a broad range of activities, including (but not limited to) product modification, packaging changes, and/or advertising modifications. Similar terms used are environmental marketing and ecological marketing.

Secondary data/research includes statistics and other information that are already available from such sources as government agencies, businesses and universities. To save time and money, marketing researchers use secondary sources as much as they can. Primary data are data that must be obtained through direct research. The chief techniques for gathering primary data include mail questionnaires, interviews, focus groups, retail store shelf audits, use of electronic scanners at retail checkout counters, direct observation in stores, and customer surveys.
(Adapted from Worldbook Encyclopedia 2007)
 
2
 BFR Business and Financial Services
 
2
 GMR General Marketing Research Event
 
2
 HRR Hospitality & Recreation Marketing Research Event
 
2
 RMR Retail Marketing Research Event
  For guidelines and partial written samples of the marketing research events: http://www.deca.org/celisting.html

Business Management & Entrepreneurship Events

 
2
 IMBP Internet Marketing Business Plan Event [CHANGE]
 
2
 ENW Entrepreneurship Written Event
 
2
 IBP International Business Plan Event
 
1
 ENPI Entrepreneurship Participating (Creating an Independent Business)
 
1
 ENPF Entrepreneurship Participating (Franchinsing Business)
  For guidelines and partial written samples of the above events: http://www.deca.org/celisting.html

Chapter Team Events

 
2
 CAP Chapter Awards Program
 
2
 CSP Community Service Project
 
2
 CMP Creative Marketing Project
 
2
 EPP Entrepreneurship Promotion Project
 
2
 LEP Learn & Earn Project
 
2
 PRP Public Relations Project
  For partial chapter project sample events: http://www.deca.org/celisting.html

Online Events

 
3
SMG

Stock Market Game

 
3
SKC
 SUNKIST CHALLENGE /
 
3
VBC

Virtual Business Challenge /

Do you need....Written Statements of Assurances or Competitive Event Checklist

* Qualifying Event at Regionals
RED - Events begin at the Regional Conference
BLUE - Events begin at the State Conference
GREEN - Special DECA CDC Events (check DECA Guide for details)

STUDENTS COMPETING IN TWO EVENTS (State Conference ONLY)

Student participants may compete in TWO events at the State Conference; one event from Area 1 and one event from Area 2. A student may NOT compete in two events from the SAME area. There may be an exception with DECA Quiz Bowl (check with the NJ DECA advisor).
1

An event from Area 1
1

An event from Area 2